Big Data and Analytics: The Impact on CMOs in a Socially-Connected World

In today's connected world, consumers have increasing power to make and break companies through their social media interaction. That's a major challenge for Chief Marketing Officers (CMO), but certainly not the only one they face. With a flood of big data, an expanded number of channels and devices, and a shift in consumer demographics, how do CMOs keep their enterprises competitive? Predictive analytics is part of the answer, but the larger solution lies in doing a deep dive into customer data, moving beyond an understanding of markets to an understanding of individuals. That's a pretty tall order, and a complex one. Filling it requires collaboration between the CMO's vision for big data analytics and the CIO's technical know-how. Request Free!

How to Cut Fleet Operations Costs and Boost Productivity With GPS Tracking

In this informative guide from InsideUp, the GPS Fleet Tracking Software information experts, you will read the key benefits, drawbacks and questions to ask of GPS Software providers. And to provide you with everything you would need before making a decision, they'll also include several free, no obligation price quotes by e-mail/phone. Knowing where your drivers are at all times enables you to meet customer needs more efficiently. Companies that carry out services such as mobile repair or maintenance must be able to plan an effective schedule for their field workers. GPS fleet tracking enables companies to quickly locate and dispatch the nearest employee to fulfill customer requests for service as quickly as possible. But just like with any software, there are advantages and disadvantages to be aware of as well as knowing what questions to ask in order to make the best decision. Request Free!

Top Social Media and HTML5 Considerations for Mobile App Success

Find out about two of the hottest topics surrounding mobile app development right now--social media and HTML5. In a recent developer survey report from IDC and Appcelerator, you'll learn why social media is a critical component for user engagement and content distribution, and why HTML5 could be the key to building richer, more dynamic and more user-friendly app experiences. Plus, learn what 2,100 experts closest to mobile innovation think about the future of social media and the role of HTML5--and compare their predictions to your own strategies. Download the report and learn: Why 79% of surveyed developers plan to use HTML5 in app creation this year Why 39% of developers believe Google's assets are more important to their social media strategies than Facebook Which cloud-based technologies could be most effective and most frequently added to new apps Which phase of the mobile development strategy lifecycle most developers feel they're in--and what this means for the app marketplace Educate yourself on the backend of mobile app strategy and use your knowledge to stay in front of the competition. Download the report to get all the details on the latest priorities, plans and predictions from mobile app developers. Request Free!