To date, sales and marketing have managed to get by, largely by doing end runs around each other. But changes in the B2B selling environment â" namely that the buyer is in control and holding sales reps at arm's length â" have made it more urgent than ever to get sales and marketing truly working as one. The classic lack of alignment between sales and marketing is threatening the livelihood of many B2B organizations. That's because today's buyers are seeking more than solution providers â" they're looking for trusted advisors who understand their challenges and goals and can help them move smoothly down the path to purchase. Sales and marketing need to sell the way their target audience wants to buy. And achieving complete sales and marketing alignment is the key to connecting with today's prospects. In creating this eBook, Stephanie culled insights from blog posts and articles online, and interviewed leading experts for ideas and recommendations you can put into play today. Discover concrete ways you can better align your sales and marketing teams â" and engage prospects and convert them into customers. Request Free! |
Tuesday, October 5, 2010
Gear Up for Success: 8 Steps to Get Sales & Marketing Cranking in Unison Free 27 Page eBook
Saturday, October 2, 2010
The Best Process Wins How to Run Your Business like a Winning Team
This eBook will explore how to leverage the latest in Enterprise Business Architecture (EBA), Business Process Analysis (BPA) and Business Process Management (BPM) disciplines and technologies to ensure your business has the right strategy, the right playbook, and the most agile, top-performing athletes playing the game â" to ensure you emerge as the champion of your league. Request Free! |
Psomas Sharing Work Across Offices in a High-growth Environment with Riverbed Products
They needed to overcome frustrating delays that were hindering project collaboration and work sharing, avoid mishaps with miscommunication among employees, and at the same time deploy technology that could keep up with their pace of growth. After considering bandwidth upgrades and point products, Psomas decided to go with the Riverbed Steelhead solution. With Riverbed Steelhead products deployed worldwide, their employees can now share work and leverage resources wherever they happen to be. Request Free! |
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