Thursday, June 3, 2010

Electric Light & Power

Bi-monthly Electric Light & Power is the magazine for management individuals in the power industry. This publication provides insight into industry news, financial, legal and regulatory issues. EL&P also reviews T&D, technology, information systems, customer systems and electric and gas trading trends. This single source provides individuals a broad view of the electric utility industry, with in-depth analysis of key business issues along with regular interviews with leading industry leaders.

Request Free!

What CEO's, Directors and Decision Makers Need to Know and Do about Profit Trends

Since 1997 Apple has delivered a whopping 3188% industry-adjusted return, outperforming all competitors through 2008-2009. How do they do it? Apple's market-driven behaviors, inspired from the top leadership down, influences the decisions of its 35,000 employees to constantly deliver the best value for customers. In this paper you will get:
  1. Key insights into what you can do to become a market-driven business
  2. Case Studies on what others have done before you
  3. Introduction to the often forgotten but imperative metric for business success
This new white paper reveals to you one of the strongest predictors of superior business performance, which you should know about as an executive. Don't miss out.

Request Free!

Wednesday, June 2, 2010

5 Steps to a White Paper that Pulls in the Perfect Prospect Free 25 Page eBook

As a B2B lead generation tool, white papers are all the rage â€" just about every technology company produces them. Unfortunately, countless companies fail to connect with the right prospects because they commit one or more critical white paper mistakes. White papers are a tried-and-true tool for generating leads, establishing thought leadership, and educating prospects. In fact, technology marketers have become quite adept at churning them out.

Which brings us to the problem â€" how can you help make sure your offering stands out in the sea of white papers? Arm yourself with this practical advice to:
  • Deliver relevant, valuable, and compelling information that turns prospects into buyers
  • Format to ensure even busy executives read your paper
  • Craft an attention-grabbing title
  • Increase the likelihood of registration
  • Reap the rewards of reciprocity


Request Free!