Friday, November 30, 2012

Big Data and Analytics: The Impact on CMOs in a Socially-Connected World

In today's connected world, consumers have increasing power to make and break companies through their social media interaction. That's a major challenge for Chief Marketing Officers (CMO), but certainly not the only one they face. With a flood of big data, an expanded number of channels and devices, and a shift in consumer demographics, how do CMOs keep their enterprises competitive? Predictive analytics is part of the answer, but the larger solution lies in doing a deep dive into customer data, moving beyond an understanding of markets to an understanding of individuals. That's a pretty tall order, and a complex one. Filling it requires collaboration between the CMO's vision for big data analytics and the CIO's technical know-how.

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