Saturday, May 7, 2011

Web Content Management Will Weave Its Way Into More Enterprise Applications

WCM investments will continue to be a priority for a majority of firms surveyed, because of customer experience, operational, and eBusiness goals. The survey shows that enterprises no longer see WCM systems as silos; rather, they increasingly want to integrate WCM with other enterprise applications, such as analytics, social networking, and rich media management. In addition, marketing and eBusiness organizations have gained a stake in WCM responsibilities, sharing them with IT. Overall, maturity appears to be increasing, leading organizations to consider their next-generation WCM strategies.

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