Friday, May 6, 2011

The 21st-century CMO: How Digital Marketing is Driving Organization Transformation

The explosive growth of digital marketing is driving a significant organizational transformation in which Chief Marketing Officers (CMOs) can redefine and elevate their role as never before. Today's CMOs now have a broad set of tools to impact and optimize customer experiences and ultimately drive revenue for their company. And thanks to recent advances in closed-loop marketing, CMOs can measure and demonstrate the effectiveness of their digital marketing efforts in terms of customer acquisition, customer retention, and revenue growth.

This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.

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