Sunday, February 27, 2011

Five Steps to Improving Business Performance through Customer Intimacy

Read this to realize the full potential of your customer relationships. Learn the five disciplines where customer intimacy is forged:
  • Customer acquisition focused on attracting the right customers efficiently
  • Relationship development strategies based on customer interests and what they are most likely to buy
  • Customer value and satisfactionâ€"based retention strategy
  • Operational excellence achieved by acting on customer insight
  • Product leadership based on delivering products customers want

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