Monday, January 31, 2011

Email Marketing: Customers Take It Personally

Improving the quantity and quality of the leads generated by marketing isn't a guaranteed result when engaging in email campaigns, because the only thing easier than sending an unsolicited email is deleting one. This research reviews the best practices that optimize email marketing as a prime demand generation vehicle. In October of 2010, Aberdeen surveyed 528 marketing and sales executives around the globe to identify the key trends being utilized for this crucial marketing medium. This analysis highlights the capabilities and technologies organizations deploy to avoid customers opting-out while improving click-through and open rates.

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